Senior Product Manager · Sydney

I build the things I manage.

PM by background. Builder by choice. 8 years shipping AI products, mobile apps, and marketplaces — fast.

8+ Years
$700K+ Revenue unlocked
14 wks 0 to beta
200+ Day-1 users
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Currently at Arbisoft — leading AI-native products, running product bootcamps, and vibe-coding things into existence.

AI-Native 0 to 1 B2B SaaS Marketplaces EdTech LLMs Vibe-Coding

Selected Work

Products I've taken from idea to shipped.

The Journey

From CRM analyst to AI-native PM.

2025 – Now

Senior Product Manager

Arbisoft

Leading AI-native product bets. Ran the company's first Product Bootcamp. Building from 0 to 1 across multiple domains simultaneously.

2022 – 2025

Product Manager

Arbisoft · edX

Led the full edX mobile rewrite and launched in-app payments ($700K+ year one). Founded Juniper, Arbisoft's internal product incubation unit.

2020 – 2022

Associate Product Manager

Dubizzle Labs

Delivered a multi-tenant SaaS CRM in 5 months. Migrated 4 regional tenants. Launched a mobile field app driving ~75% efficiency gains.

2017 – 2020

Business Analyst → Team Lead

Rolustech

Started as a BA, promoted twice in 2.5 years. Scoped 4 CRM products. Built the foundation of structured thinking that still underpins how I work.

2013 – 2017

BSc Engineering Sciences

GIK Institute

Photonics major. Built systems thinking, problem decomposition, and a Final Year Project that won 2nd prize. The engineer in me never really left.

The human side.

Product is what I do. This is who I am.

Music

Guitarist

Music is my reset button. Picking up a guitar after a long product week does things no retrospective can. Creativity lives here too.

Gaming

PlayStation Gamer

A lifelong gamer. I see great UX in great game design — feedback loops, progression systems, the feeling that the product just gets you.

Family

Father of Twins

The best 0 to 1 I've ever shipped — twice, at the same time. Parenthood made me a better PM: more patient, more empathetic, faster at switching context.

Football

Manchester United Fan

A Red through the good years and the difficult rebuilds. If I can stay optimistic about United, I can stay optimistic about any product roadmap.

Based in Sydney · Open to conversations

Let's build
something.